The movie is aimed towards males around 20s, as portrayed by the main characters, and the use of the word "fight" in the title. The words used to describe the movie also project this demographic (Mischief, Mayhem).

The second movie is In Her Shoes. Much like the first poster, the two main characters shown on the cover are the same as the demographic: young women in their 20s. The background is of a bright, white quality. The setting is that of a woman's shoes closet. The colors are predominately bright and happy. White, bright, green, blue, red, etc.
The words to describe this movie are less harsh (Friends, Rivals, Sisters). The only negative word is Rivals, and that in itself is fairly light as negative words go. It gives a sense of playing rough, but still friends. Unlike the word "Enemies" which is much less playfull.

Something I noticed in both posters: Everyone is young, beautiful, the genders are the same, and they're all white.
Edited poster:

haha your movie posters are funny. I think you most definitely turned fight club around and gave it a more feminine feel. Your arrangement of the pictures really added to the poster. The strip of pictures on the side was a nice touch. Pitt and Norton definitely look like they like eachother!
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